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I don’t find out about you, but when I had a twin who might assist out with my tasks and plans, I really feel like not solely would it not be an enormous assist, however that I’d be capable to spend extra high quality time educating my purchasers, which is a cornerstone in my prospecting technique.
The development of synthetic intelligence has been lightning quick, and now, past writing and planning, AI is ready to clone our voices and our likenesses — which implies that, if used accurately, you may create that twin you’ve at all times dreamed of that will help you with your enterprise.
On this article, I’m going to share one AI software that I’ve been experimenting with, the place I’ve cloned myself in order that I can create quick {and professional} content material for advertising and marketing and shopper training. The moral facet of this equation is hard.
Word: I do know I personally assume danger with permitting this expertise to principally make my most private mental collateral one thing that’s now accessible on-line and topic to hacking, hijacking and doubtless about 99 different nightmare situations that I haven’t even dreamed up but. Use this expertise with warning; it’s not a long-term or full-time content material answer or substitution to your trustworthy, genuine self.
Creating my AI twin
There are such a lot of new instruments cropping up that it was arduous to slender down some to strive, particularly when most of them do have some subscription payment, and that may add up shortly while you’re within the sandbox. My standards had been easy: I wished it to be reasonably priced, ridiculously simple to make use of, and such a detailed likeness that my shut mates couldn’t inform it was AI. Not a tall order in any respect, proper?
The software I landed on was Captions. This software is video-first, and with the identical technique, I created a easy script to seize my likeness. From there, I used to be in a position to generate my twin, or in my case, a number of AI siblings. Then, I might use different instruments to edit, write scripts, and create quick and easy movies. That is for short-form video creation and could be improbable for YouTube shorts, TikToks and Reels.
I selected the Max plan at $24.99 a month. I discovered the dashboard and consumer interface very intuitive. They’ve built-in directions to your first tasks, so I didn’t have to observe any tutorial movies to know what I used to be doing. I’ve video and social media creation expertise; freshmen could discover this much less intuitive and might have to maneuver extra slowly with studying the right way to “ride this bike” to get good outcomes.
However how actual is it?
I’m going to present it a ranking of “in the ballpark.” My shut mates couldn’t inform, however my mates who edit movies and social regularly might decide up the “AI” of all of it. The identical goes for ChatGPT; most human writers and media professionals can distinguish between AI and “the real thing.”
The standard was adequate for me for brief academic moments and as an amazing software to construct relationships with prospects who haven’t met me in particular person but. Once more, my mantra for 2025 is to determine methods to make use of new tech to interchange drained social media content material and practices with much less work and extra consistency to broaden my digital footprint.
My greatest concern was the lip-syncing; it appeared just a bit off. This was much less necessary to me due to the automated captions and the rising information that many people are watching social media video with out sound.
Professional tip: You could possibly rent an expert videographer and get manner higher and extra significant outcomes. I’d argue you positively get what you pay for right here.
5 quick video concepts to attach along with your viewers
The important thing to those instruments is to make use of them to your benefit to hook up with area of interest sections of your viewers that you just don’t at all times essentially have time for. These instruments must also be utilized in lighter, extra constructive and uplifting content material messaging, as your AI twin lacks any spectrum for feelings for delicate or severe subjects.
Seasonal intro
FAQs
Utilizing these instruments to create a useful resource database to reply your mostly requested questions will prevent a lot time when corresponding with and educating purchasers.
Calls to motion
Do you’ve got a brand new itemizing? Do you’ve got a purchaser in search of a selected neighborhood? Is there a local people occasion or charity message you must share? Right here is a good way to get away from simply static template graphic posts.
Native information skilled
Movies that share information about your group or completely different places will assist construct your repute as an area information skilled within the areas the place you’re working with purchasers. When you begin brainstorming quick information about your own home base that solely locals know, you is perhaps stunned simply how a lot native content material you may create.
Mythbusting
That is one among my private favorites. It is a enjoyable option to set up your self as an expert skilled, however it additionally helps your prospects and purchasers perceive frequent myths about actual property, dispel rumors and even set their worries comfy.
Bear in mind, it is necessary to not be on a mission to show your prospects fallacious or lecture them. Nonetheless, it must be your mission to verify they’ve the most effective assets and training for his or her family and private journey in actual property to allow them to make their finest decisions for constructive outcomes.
Use your twin for good, not evil
With important developments in expertise comes nice accountability. We are able to’t ignore the truth that deep fakes and even hazardous pornographic AI instruments exist and have the ability to damage lives and reputations.
We additionally can not ignore the truth that we can not give AI whole management over our companies as a result of that defeats the aim of paving your personal distinctive option to personally fulfilled success. Plus, I’ve seen that film, and I don’t like the best way it ends.
Lastly, please don’t create AI likenesses for anybody for whom you would not have written permission to take action. For authorized functions, do not forget that utilizing AI instruments for enterprise prospecting nonetheless applies to lots of the shopper rules the FCC has about solicitation for shoppers.
We have now to maintain people within the housing business as a result of we’re the champions of constructing properties, communities, and companies for actual people, not AI. Have enjoyable along with your AI twin, however bear in mind, as Coke (which just lately bumped into controversy for its personal AI-generated content material) has been telling us for many years, that there’s nothing like the actual factor.
Enterprise
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