The true work begins after the networking occasion, Coldwell Banker Warburg’s Kevelyn Guzman writes. Listed below are seven tricks to make significant connections post-event.
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Networking occasions are greater than exchanging enterprise playing cards — they’re about opening doorways to prospects you didn’t even know existed.
I keep in mind attending a lunch the place an informal dialog was a game-changing partnership. By following up with intention and authenticity, I constructed a relationship with somebody who later turned a sponsor for one among my largest occasions. That second proved to me that the true energy of networking lies in what occurs after the occasion.
TAKE THE INMAN INTEL INDEX SURVEY FOR JANUARY
Listed below are some actionable methods that can assist you not solely stand out however flip these fleeting introductions into significant, impactful relationships.
1. Ship a well timed message
Timing is every part. Relying on when the occasion happens, purpose to ship a follow-up message promptly whereas the interplay continues to be recent of their thoughts.
Make your message private and particular. Reference one thing memorable out of your dialog to indicate that you just have been totally engaged.
For instance:
“It was great meeting you at the event tonight! I enjoyed our chat about [specific topic]. Let’s stay in touch!” This small however real gesture can set you aside.
2. Add them to your distribution checklist
As an example, if you recognize they’re within the luxurious actual property market, share a market replace highlighting developments or latest transactions. The bottom line is relevance and high quality, making certain they see your communication as useful relatively than self-serving.
3. Join on social media
Social media platforms, reminiscent of LinkedIn and Instagram, are highly effective instruments for staying related after an preliminary assembly. Ship a connection request on LinkedIn, or observe them on Instagram shortly after the occasion. While you do, add a customized notice thanking them for the dialog.
For instance:
“It was great meeting you at the event last night! I’d love to stay connected here.”
This strategy not solely retains you of their community but in addition gives alternatives to have interaction with their content material — liking, commenting or sharing their posts to maintain the connection energetic and significant.
4. Invite them to one thing significant
Deepening a connection usually requires creating shared experiences. If in case you have an upcoming occasion — reminiscent of a market presentation, charity gala or neighborhood gathering — take into account extending an invite. Alternatively, if you recognize of an occasion they may take pleasure in or discover helpful, share the small print with them.
For instance:
“I remember you mentioning your interest in sustainable architecture. Have you checked out the latest pop-up exhibition at The Shed in Hudson Yards? It’s supposed to be an amazing blend of innovation and design. Let me know if you’d like to go — I’d love to join you!”
This gesture reveals that you just’ve been listening and are genuinely all in favour of their passions or priorities.
5. Create a motive to achieve out once more
Constructing genuine relationships requires consistency and worth. Discover causes to observe up — maybe by sharing an article associated to a subject you mentioned, introducing them to somebody in your community or checking in on a mutual curiosity. These small contact factors reveal thoughtfulness and maintain the connection alive.
As an example, in the event you mentioned a selected e book or podcast on the occasion, ship a fast message every week later:
“I just started reading [Book Title] that we talked about — you were right, it’s fantastic! Would love to hear your thoughts on it.”
These follow-ups really feel natural and assist deepen the connection.
6. Present real curiosity
The inspiration of any genuine relationship is real curiosity. Take note of the non-public particulars they share throughout your dialog or on social media. In the event that they point out a favourite restaurant, pastime or group, reference it in your follow-up.
For instance:
“I remember you mentioned loving XYZ Restaurant. I’d love to hear your go-to dish — I’m always looking for new recommendations!”
“It was great hearing about your work with [organization name]. I’d love to learn more about how you got involved.”
In the event that they’re mother and father, a easy point out of a family-friendly occasion or useful resource may also go away a constructive impression. These considerate particulars present you see them as an individual, not only a potential deal.
7. Show care past enterprise
Folks keep in mind and belief those that make them really feel valued past a transactional relationship. Incorporating private touches into your follow-up technique units you aside and builds belief. As an example, sending a handwritten thank-you notice for a significant dialog can go away an enduring impression in as we speak’s digital age.
While you constantly present that you just care about their pursuits, values and well-being, you create a robust basis for a relationship that lasts. It’s these genuine human connections that finally result in long-term partnerships and alternatives.
The key to efficient follow-ups is authenticity. By displaying real curiosity, providing worth and staying constant in your outreach, you’ll stand out in a crowded discipline. Relationships constructed on belief and mutual respect don’t simply profit your online business — they create significant connections that enrich your skilled and private life.
So the subsequent time you stroll out of a networking occasion, keep in mind: It’s not nearly accumulating enterprise playing cards; it’s about constructing actual, lasting relationships.
Kevelyn Guzman serves as regional vice chairman at Coldwell Banker Warburg. Join together with her on Instagram and Linkedin.
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