Coach Melanie C. Klein breaks down the crew assembly technique that helps Canada’s Golfi Workforce keep linked and aligned.
Constructing an actual property crew that dominates the market whereas fostering a tradition of collaboration and enthusiasm isn’t any small feat. Too typically, crew measurement means shedding a way of collective spirit and intimacy. However when that stability may be struck, it’s nothing in need of highly effective.
Few do it higher than Rob Golfi and his RE/MAX Golfi Workforce. With 80 brokers serving the Hamilton, Halton, Brantford and Niagara areas of Ontario, the Golfi Workforce has spent 30 years establishing itself as a powerhouse — No. 1 in Canada and No. 2 worldwide throughout the RE/MAX model.
What makes this crew actually particular is its distinctive method to tradition, progress and motivation. Right here’s how they do it and what you may study from their playbook.
A legacy of excellence and accountability
The Golfi Workforce embodies a philosophy constructed round 5 pillars: Get it, Personal it, Stay it, Really feel it and It’s about We. These rules translate right into a relentless progress mindset, possession of challenges and a vibrant crew spirit that permeates every little thing they do.
The Golfi crew “Get it” by embracing and cultivating an ever-expansive progress mindset and a dedication to steady studying. This implies pursuing each alternative with self-discipline and focus and delivering unparalleled outcomes for his or her purchasers.
As a crew that “Owns it,” they not solely flip challenges into alternatives, however they embrace accountability buildings as a cornerstone of success. They know that reaching greatness requires taking duty by way of numerous types of accountability and striving for steady enchancment. And at last, the important thing to proudly owning it’s studying by way of “failure.”
To “Live it” means excelling by way of collaboration in group, a dedication to excellence by way of intentional actions and long-term loyalty.
Being a part of the Golfi Workforce means each member of the crew can “Feel it” — the fervour, power, and camaraderie of working alongside a dynamic, inclusive and pushed group. They’re greater than colleagues; they view and deal with one another as a household that celebrates success and helps each other by way of highs and lows, wins and challenges and every little thing in between.
“It’s about We,” is the muse upon which the crew builds. It entails compassion, respect, teamwork and group engagement. In brief, it’s the center of their profitable and private enterprise mannequin.
Structured crew conferences encourage and strengthen bonds
The spine of the Golfi Workforce’s tradition is its thoughtfully structured crew conferences. These gatherings preserve brokers knowledgeable, motivated, and linked, regardless of the crew’s measurement.
Brokers’ weekly conferences (by way of Zoom with cameras all the time on for max engagement) embrace:
Peer-to-peer recognition: The “passing of the belt” (a wrestling belt) celebrates standout contributions, reinforcing camaraderie.
Efficiency numbers: A clear assessment of crew metrics drives accountability.
Market stats: Well timed updates guarantee brokers are ready to advise purchasers successfully.
Group dialogue and coaching: A discussion board for shared studying, fostering a collaborative spirit.
Mortgage updates: Present insights equip brokers to navigate market challenges.
Reminders and updates: Key bulletins preserve everybody aligned.
Quarterly SOCA conferences (in particular person)
Each three months, all the crew gathers for the State of the Firm Handle (SOCA). Held at an area film theatre, this big-picture assembly evaluations previous achievements, present progress and future objectives. It’s additionally a time for crew recognition and extra coaching, offering a way of course and unity.
Constructing tradition and a way of belonging on a big crew
Making a tight-knit tradition inside an 80-agent crew could be a problem and appear unimaginable, however the Golfi Workforce has made it an indicator of their success. By a sturdy schedule of occasions — together with the Annual Golfi Awards (a black-tie gala), a baseball match, a golf match, barbecues and a Christmas social gathering — they foster a way of belonging that’s uncommon in massive organizations.
The Golfi Awards are notably impactful, honoring people and celebrating the crew as an entire. Brokers try all yr to earn a spot on stage, with awards recognizing efficiency, peer and management votes, and alignment with core values. These occasions strengthen bonds and reinforce a shared sense of function.
Supporting brokers as key
Give attention to the longer term
Proper now, the Golfi Workforce is laser-focused on filling its pipelines for a powerful Q1 2025. This forward-thinking mindset is central to their success. Planning forward and sustaining momentum ensures that no alternative is missed, even in a shifting market.
Key takeaways for actual property leaders
What can different crew leaders study from the Golfi Workforce?
Create a tradition of recognition: Easy acts like peer-to-peer awards can have a big impression on crew morale and motivation.
Construction your conferences: Consistency in format ensures all voices are heard whereas conserving discussions productive and centered.
Put money into crew bonding: A robust sense of household doesn’t occur by probability. Allocate time and sources to occasions that deliver your crew collectively.
Plan forward: Sustaining a forward-looking technique helps groups climate market fluctuations and obtain sustained progress.
Foster accountability: Clear efficiency evaluations and group discussions guarantee each crew member feels chargeable for collective success.
Success isn’t unintentional — it’s the results of structured programs, world-class sources and a dedication to accountability. By turning obstacles into alternatives, the crew fosters a successful mentality at each stage.
The RE/MAX Golfi Workforce’s mixture of self-discipline, tradition and innovation affords a mannequin for achievement that any actual property crew can emulate. Whether or not main a crew of 5 or 50, making use of these rules can elevate your outcomes and create a legacy of excellence. As Rob Golfi and his crew present, success isn’t just about numbers — it’s about constructing one thing greater than your self.
What are you able to implement from the Golfi Workforce’s method? Begin small and construct up — your crew’s potential is ready to be unlocked.
Melanie C. Klein, M.A., is a sought-after empowerment and mindset coach working with people and groups throughout the nation to align and combine their private {and professional} spheres for elevated success and abundance with out compromising their pleasure.
Enterprise
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