Learn the way this award-winning Kentucky brokerage proprietor acquired his begin, and why he’s specializing in the significance of firm tradition.
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With specialties in residential, farm and land, equine properties and new improvement, in addition to multifamily funding and business transactions, Christie’s Worldwide Actual Property Bluegrass gives a luxurious expertise to its Kentucky purchasers. “We believe that luxury indicates a quality of service, not a price point,” CEO and proprietor Rusty Underwood mentioned.
Centered on empowering its brokers to create “custom-tailored customer and agent experiences with an emphasis on staff support services,” Underwood is worked up concerning the firm’s development regionally. “We have industry-focused agents who believe in giving back to our industry and community,” he mentioned.
Learn the way this award-winning Kentucky brokerage proprietor acquired his begin, and why he’s specializing in the significance of firm tradition.
Identify: Rusty Underwood
Title: Proprietor-CEO
Expertise: 14 years in gross sales
Location: Central Kentucky
Brokerage title: Christie’s Worldwide Actual Property, Bluegrass
Rankings: No. 3 in Kentucky for particular person gross sales and No. 5 in MLS for brokerage
Group dimension: 70
Transaction sides: 817 for brokerage in 2024
Gross sales quantity: $339,079,000 for brokerage in 2024
Awards:
Realtor of The Yr Award, Bluegrass Realtors (2023)
Voted Lexington’s Greatest Realtor (2024) Enterprise Lexington, Chevy Chaser, Southsider
High 5 producing Realtor within the state of Kentucky (2023/2024)
Nationwide Affiliation of Realtors’ Class of 30 Underneath 30 (2016)
Kentucky Actual Property Fee Good Neighbor Award (2016)
Bluegrass Realtors Good Neighbor Award (2016)
High Producers Membership Lifetime Member
Background:
President, Think about MLS (2023-2025)
Director, Nationwide Affiliation of Realtors Board of Administrators (2023)
Finance Committee, Nationwide Affiliation of Realtors (2023)
President, Bluegrass Realtors (2022)
Board of Administrators, Commerce Lexington (2022)
Delegate Physique Consultant, Kentucky Realtor Affiliation (2022)
President, Realtor Group Housing Basis (2019-2022)
Treasurer, Bluegrass Realtors (2020)
Kentucky State Realtor Aid Basis Board of Administrators (2022)
Gross sales & Advertising and marketing Council, Constructing Trade Affiliation
Financial Improvement Committee, Kentucky Realtor Affiliation (2024)
How did you get your begin in actual property?
My introduction to actual property was by means of my household. Having builders on either side of my household I started my profession at a younger age taking part in quite a lot of building trades and normal contracting.
I didn’t intend to pursue actual property as a profession and was principally fascinated by legislation all through highschool and school. Whereas in school, I acquired my actual property license on the recommendation of a mentor, who turned my actual property mentor. This was the perfect skilled recommendation I ever acquired, and at the moment, I’m lucky to nonetheless have the flexibility to work with my mentor, who’s now an agent in our brokerage.
How did you select your brokerage?
My spouse and enterprise companion Rachel thought-about quite a lot of affiliations after we had been choosing luxurious manufacturers to convey to our market. Whereas there are a lot of nice manufacturers to select from, our alignment with Christie’s Worldwide Actual Property was with out query the suitable path for us.
We had been trying to find the proper mix of world attain, exceptional custom and the combination of industry-leading expertise. After a 30-minute cup of espresso in Chicago with Natalie Hambrick and Thad Wong a number of years in the past, which become a several-hour assembly, it was clear to us crucial piece for us was an ideal match: the tradition.
What stays the North Star for our firm (tradition) is probably the most invaluable asset for fame, agent and {industry} relationships and the willingness to advertise your companions throughout the desk and throughout the nation.
Inform us a couple of excessive level in your brokerage profession
The very best level in my brokerage’s profession was additionally one of many lowest. Early in 2024, one in every of our top-producing brokers had a sudden medical emergency and was hospitalized for a number of months. It’s each agent’s greatest worry.
In a single day, they turned unable to work and, on the recommendation of medical professionals, had been unable to speak with purchasers for a time whereas they healed. With out discover, they had been hospitalized and unable to speak.
Inside a matter of hours, different brokers in our workplace stepped as much as take over their 31 transactions in course of and shepherd them together with her clients to closing, with out asking for something in return. They only wished to help their colleague and buddy.
Having the ability to help one in every of our personal and having the mentality {that a} Christie’s Worldwide Actual Property Bluegrass buyer is the duty of your entire firm displays the precise tradition we work on daily basis to advertise.
What’s your high tip for freshly licensed brokers?
This can be very essential when first stepping into the enterprise to arrange your observe and to obtain mentorship from a extremely skilled agent. By the point you construct your enterprise, it will likely be extraordinarily painful to return and reinvent your efficiencies and habits. In the event you can align with a extremely organized, extremely profitable agent who can present you arrange and create accountability for your self, you can be forward of the sport.
I might additionally advocate saying sure to each assembly for the primary 12 months in enterprise and making it your mission to make sure that each individual in your sphere of affect will not be solely conscious of your new occupation however how critical you might be about it. If you’re aligned with a profitable mentor, auxiliary enterprise companions will need your time (lenders, title firms, insurance coverage and so forth).
Down the highway, it will likely be harder to take all of these conferences, however as a brand new agent, it’s simply as essential to change into extra intimate with the completely different merchandise obtainable on your purchasers and operators in your market.
What’s your high prediction for the longer term?
That the common agent geography protection will proceed to develop (which means brokers can be prepared and assured to journey additional for enterprise) and that luxurious actual property will outpace conventional markets in appreciation in 2025.
Enterprise
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