Rick Guerrero interviews mortgage professional and social media knowledgeable Kayla Kallender in regards to the affect social media advertising and marketing can have in rising a enterprise.
Whether or not it’s refining your corporation mannequin, mastering new applied sciences, or discovering methods to capitalize on the subsequent market surge, Inman Join New York will put together you to take daring steps ahead. The Subsequent Chapter is about to start. Be a part of it. Be part of us and hundreds of actual property leaders Jan. 22-24, 2025.
In a latest episode of my podcast, I had the pleasure of talking with Kayla Kallender, a extremely profitable mortgage skilled from Fargo, North Dakota.
We bonded over our shared love for canines and rapidly dove right into a wealthy dialogue about how social media, collaboration, and genuine relationships are driving enterprise progress in in the present day’s actual property business.
Why Realtors ought to watch this episode
When you’re seeking to elevate your corporation and join with the best individuals, this podcast is for you. Kallender and I share how we’ve constructed profitable careers by utilizing social media to community, join and collaborate with like-minded professionals.
This episode is full of actionable insights on tips on how to develop your corporation by leveraging social platforms and creating real relationships with shoppers and companions.
Right here’s why you must tune in:
Develop your community past geographical boundaries
Social media means that you can join with individuals throughout the nation (and past) who might help you degree up. Kallender and I talk about how we’ve each used platforms like Instagram to kind significant, skilled relationships which have propelled our companies ahead.
Favor collaboration over competitors
Actual property can typically really feel aggressive, however Kallender emphasizes the significance of collaboration. By sharing assets, concepts, and methods with others within the business, we are able to all develop collectively. In truth, Kallender and I recurrently share movies, ideas, and insights to assist one another keep sharp and revolutionary.
Lean into the facility of authenticity
Kallender and I additionally dive into the worth of being genuine on social media. Persons are drawn to real people, and by displaying up as your true self, you’ll appeal to shoppers and companions who resonate together with your values.
Takeaways that will help you develop your corporation
Have interaction, don’t simply submit
We mentioned how engagement—liking, commenting and sharing—can typically be extra highly effective than merely posting. Participating with others’ content material builds relationships and retains you prime of thoughts once they want a realtor or mortgage skilled.
Use video to coach
Kallender shared a narrative about how I helped her enhance her video modifying, and the way video content material generally is a game-changer for educating shoppers and companions. Whether or not it’s by reels, tales, or dwell movies, displaying up constantly with beneficial content material will assist set up you as an knowledgeable in your subject.
Construct relationships with objective
It’s not nearly increasing your follower depend. We each emphasize the significance of constructing actual, significant relationships with the individuals in your community. Whether or not it’s by sharing insights, providing help, or just celebrating others’ successes, these relationships will drive long-term enterprise progress.
Sensible ideas for Realtors
Ask for referrals creatively: When you’re assembly with a realtor accomplice, don’t simply ask for referrals—be particular. Ask them to attach you with three to 5 different realtors who’re as pushed as they’re. This not solely boosts your probabilities of getting referrals but in addition deepens your relationships together with your current companions.
Don’t be afraid to shed buddies: As Kallender and I mentioned, it’s okay to let go of friendships that not serve your present season of life. Deal with surrounding your self with individuals who carry you up and assist you to develop each personally and professionally.
Personalize your strategy: When connecting with new companions or shoppers, make it private. Keep away from the cookie-cutter “Let’s work together” strategy. As an alternative, attain out with real curiosity of their work and discover methods you possibly can each profit from the connection.
This episode is a must-watch for actual property professionals who wish to take their enterprise to the subsequent degree by harnessing the facility of social media and genuine relationships. Whether or not you’re seeking to kind new partnerships, enhance your engagement, or just discover inspiration to maintain pushing ahead, this dialog with Kayla Kallender is full of insights that may assist you to develop.
By specializing in authenticity, collaboration and strategic engagement, you’ll not solely enhance your corporation but in addition create lasting, significant connections within the business. So, seize your pup (when you’ve got one), hit play, and let’s develop collectively!
Rick Guerrero is the Director of Department Gross sales and Strategic Partnerships at US Mortgage Corp. You’ll be able to comply with him on Instagram or join with him on LinkedIn.
Enterprise
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