HomeEnterpriseCanada's antitrust watchdog sues Google alleging anti-competitive conduct in promoting By Reuters

Canada’s antitrust watchdog sues Google alleging anti-competitive conduct in promoting By Reuters

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OTTAWA (Reuters) -Canada’s Competitors Bureau is suing Alphabet (NASDAQ:)’s Google over alleged anti-competitive conduct in internet advertising, the antitrust watchdog mentioned on Thursday.

The Competitors Bureau, in an announcement, mentioned it had filed an utility with the Competitors Tribunal in search of an order that, amongst different issues, requires Google to promote two of its advert tech instruments. It’s also in search of a penalty from Google to advertise compliance with Canada’s competitors legal guidelines, the assertion mentioned.

Google mentioned the grievance “ignores the intense competition where ad buyers and sellers have plenty of choice and we look forward to making our case in court.”

“Our advertising technology tools help websites and apps fund their content, and enable businesses of all sizes to effectively reach new customers,” Dan Taylor, VP of World Advertisements, Google mentioned in an announcement.

The Competitors Bureau opened an investigation in 2020 to probe whether or not the search engine large had engaged in practices that hurt competitors within the on-line advertisements trade, and expanded the probe to incorporate Google’s promoting know-how companies earlier this 12 months.

The investigation discovered that Google is the most important supplier throughout the advert tech stack for online advertising in Canada and it “has abused its dominant position through conduct intended to ensure that it would maintain and entrench its market power,” the bureau mentioned on Thursday.

The case follows the U.S. Justice Division’s effort to indicate Google monopolized markets for writer advert servers and advertiser advert networks.

Google has argued that the U.S. DOJ is ignoring the corporate’s reputable enterprise selections and that the internet advertising market is powerful. The corporate additionally says the U.S. authorities had cherrypicked a slender slice of the web market and didn’t account for aggressive competitors.

The closing arguments within the U.S. case have been made on Monday.

Earlier this 12 months, Google provided to promote the advert change to finish an EU antitrust investigation however European publishers rejected the proposal as inadequate, Reuters first reported in September.

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