Within the fourth quarter of 2024, DPC Sprint continued to execute its 4D technique of Growth, Scrumptious Pizza at Worth, Supply, and Digital. This technique has enabled the Firm to serve high-quality, value-for-money pizzas to a steadily increasing buyer base. As reported within the Fourth Quarter 2024 Investor Reality Sheet (“investor fact sheet”), DPC Sprint operates 1,008 shops in 39 cities as of December 31, 2024, elevating China to develop into Domino’s third-largest worldwide market by retailer depend.

DPC Sprint has achieved exceptional ends in its retailer community enlargement. By additional persevering with its “Go Deeper, Go Broader” technique, the Firm celebrated the grand opening of  its 1,000th retailer in Chengdu in November of 2024. This milestone demonstrates sturdy model affect and a stable basis for continued large-scale growth. In the course of the latest Christmas and New Yr holidays, DPC Sprint expanded into 13 new cities with 14 new shops. Internet new shops added in 2024 reached 240, attaining the Firm’s opening goal. In 2025 and 2026, DPC Sprint plans to open roughly 300 to 350 new shops, respectively.

Alongside the regular enlargement of its retailer community, the efficiency of DPC Sprint shops has additionally proved encouraging. In keeping with the investor truth sheet, DPC Sprint now holds 28 of the highest 30 positions for first 30-day gross sales amongst Domino’s community of greater than 21,000 shops globally. The identical-store gross sales progress (SSSG) in fourth quarter of 2024 remained optimistic and marked the thirtieth consecutive quarter of optimistic SSSG for the reason that present administration took over within the third quarter of 2017. As of 31 December 2024, the very best every day gross sales file for the primary retailer in Shenyang (a serious metropolis within the Northeastern China) was over RMB630,000, beating its first day gross sales file of over RMB520,000, making it a brand new international file in Domino’s system. This regular enlargement displays the Firm’s eager capability to seize market alternatives on the rising model momentum and demonstrates the Firm’s mature operational administration mannequin and effectivity in replicating new shops. This strengthens model market protection, broadens income channels, and enhances general market competitiveness.

The sustainability of DPC Sprint’s growth is mirrored by means of the expansion of its retailer community and gross sales performances, and the regular enlargement of its client base. The Firm continues to construct a various group, leveraging digital initiatives to drive buyer engagement and entice a lot of new prospects by means of a number of on-line channels. The Firm enhanced its functionality to supply personalised rewards, successfully enhancing new buyer conversion and current buyer retention. As of December 31, 2024, loyalty program members reached 24.5 million, a major improve from the earlier quarter. This membership demonstrates DPC Sprint’s deep insights into refined membership operations. Over the previous 12 months, 11.7 million new prospects positioned their first orders with Domino’s Pizza China, highlighting the Firm’s exact efforts in digital advertising and client relationship administration. The massive and steady buyer base strongly helps the Firm’s long-term growth.  

DPC Sprint stays dedicated to providing scrumptious pizza at worth. By driving product innovation and advertising actions, the Firm enhances the eating and consumption expertise, delivering larger worth to shoppers. Within the fourth quarter, DPC Sprint strengthened its product innovation efforts, launching a collection of distinctive new merchandise, together with Italian Contemporary Mozzarella & Meat Deluxe (NYSE:) Pizza and Korean-Type Pork with Pear Sauce Pizza. These choices have been very well-received by prospects and the market, having fun with nice recognition. Throughout Halloween, DPC Sprint launched limited-time “black magic” gadgets that cleverly included mysterious and distinctive festive parts. In the course of the 2025 New Yr interval, new merchandise launched included Abalone & Eel Fortune Pizza, British Filet Mignon Beef Wellington Pizza, Fortune Mung Bean Cake, and Happiness Mung Bean Cake, including a festive contact to New Yr celebrations.

Whereas constantly introducing new merchandise, the Firm’s basic menu stays extremely aggressive out there and continues to be extremely favored by prospects. DPC Sprint gives common promotions together with “Crazy Tuesday & Wednesday” and “Mega Week (BOGO)” on its self-operated on-line ordering channels in choose cities, delivering extra worth to the purchasers.

DPC Sprint’s excellent efficiency in 2024 has garnered important business recognition. The Firm was acknowledged by the  2024 Annual Seven-Star Awards for Excellent Contributions in Meals Security & Public Well being for the fourth yr, highlighting its main place in meals security and well being administration. Moreover, the Firm gained the Model Digitalization Award (Meals and Eating Class) on the fifteenth Tiger Roar Awards, Prime 20 Digitalized Enterprise by CDIE 2024, and Gold Award for Built-in Advertising and marketing at Prime Model Innovation Awards 2024. The Firm’s investor relations crew acquired the “IR Team of the Year” from GuruClub Award 2024 and Zhitong Finance Award 2024. These awards acknowledge the model’s achievements in meals security, digital innovation, model constructing, and investor communications, highlighting the Firm’s efforts in 2024, enhancing the model’s business affect, and strengthening its twin worth within the capital and client markets, offering sturdy momentum and confidence for the Firm’s long-term sustainable growth.

Trying forward, DPC Sprint will proceed to advance its enlargement plans and enhance operational effectivity for sustainable growth. The Firm will try to supply shoppers with greater high quality services and products and create long-term worth for shareholders, main business growth tendencies as a mannequin for funding and growth within the catering business.

About DPC Sprint Ltd.

DPC Sprint is Domino’s Pizza’s unique grasp franchisee within the China mainland, the Hong Kong Particular Administrative Area of China and the Macau Particular Administrative Area of China. Domino’s Pizza, Inc., DPC Sprint’s international franchisor, is without doubt one of the most widely-recognized international client manufacturers and the world’s largest pizza firm. Led by a seasoned and visionary administration crew, DPC Sprint is a market chief that differentiates from rivals with, amongst others, a regularly innovated and localized pizza-focused menu, distinctive experience and management in supply, know-how focus and scalable and replicable retailer financial mannequin. DPC Sprint operates 1,008 shops in 39 cities within the China mainland as of December 31, 2024.

For extra info, please go to www.dpcdash.com

Enterprise

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