In a 12 months that has been filled with noise, United Actual Property President Rick Haase has by some means managed to remain centered. A few of that focus comes from the messages written on the three colourful rubber bands adorning his wrist.
The primary reads, “Go through life with an attitude of gratitude.” A second reads, “United Real Estate: Better Together.” The third, a present from the United franchise in Richmond, Virginia, states, “Only the strong survive in 2025.”
“It may be a bit soft and fuzzy, but those three pieces of rubber on my wrist actually encapsulate how we as a company function,” Haase stated. “We function with a high degree of gratitude and focus on the glass being half full. And then we know that if you are going to be successful, you have to persist in the face of challenges, and we know that together we can make all that happen.”
For Haase, these messages act as guideposts as he carries out United’s mission, which is “to improve the financial trajectory of our agents’ and brokers’ careers and lives.”
“Everything we do, we look through the lens of, ‘Is it on mission?’” Haase stated.
This goes for something starting from selections about services and products to selections about getting into new markets.
A concentrate on this mission is likely one of the explanation why Dallas-based United makes use of a flat-fee or transaction-fee mannequin wherein brokers don’t have a fee cut up. As a substitute, they pay the brokerage a flat payment per transaction. Whereas Haase believes United’s transaction-fee mannequin is at all times engaging to brokers as a consequence of the truth that it permits them to maintain extra of their fee than the standard mannequin, he notes that the present set of market and enterprise follow circumstances has led to an uptick in curiosity in United.
“Whenever there is a change in the marketplace because interest rates go up 300% from their trough, or there are concerns that business practice change may lead to downward pressure on commissions, agents become worried about how many sales are going to be out there and how much money they’ll be able to make on those sales. Our model becomes even more attractive and that only benefits us even more,” Haase stated. “We’re seeing already an atypical variety of brokers and brokers that wish to be part of us as a result of they get the instruments, providers and help they’re used to, however they get to maintain as a lot cash as they probably can on each sale.
“The changes were not easy, but we are thanking the real estate gods for focusing in on this model that we feel agents can be most financially successful within. The need for this model is more apparent now than ever before.”
Like many different brokerages, United will likely be centered on progress in 2025.
“We have very defined growth goals, but the way we get there is to be 100% focused on our mission and to be really good at it, and then the being big, the scaling, takes care of itself,” Haase stated. “That’s what we’ve been dwelling because the firm’s inception.
“As the Zig Ziglar quote goes: ‘You can have everything in life you want, if you will just help other people get what they want.’ Our way to get the scale we want is to keep our agents and brokers as our North Star.”
As United appears to scale, Haase stated the brokerage leans on its proprietary know-how stack to effectively add new brokers and brokers.
“We can add 20,000 or 30,000 more agents with very, very little additional incremental cost,” Haase stated. “It enables us to scale without driving up our operating expenses as we do so. It really is the cornerstone of our ability to grow without damaging our mission or our budget.”
However as excited as Haase is about persevering with to develop United’s footprint within the new 12 months, he needs to ensure the corporate is doing so responsibly.
“We are very careful with the companies we take in and our acquisitions. We really curate those companies so that they understand the mission and that they are really on board,” Haase stated.
He additionally famous that United isn’t seeking to break firms to suit its mould. Relatively, they need to work with trade professionals who share related values and targets, in order that they will form a deal or a franchise that works to serve the wants of all events concerned.
Whereas Haase is hoping that 2025 will likely be a greater 12 months for dwelling gross sales, he stated United will likely be centered on serving to its brokers and brokers obtain their particular person targets.
“If someone is in the early stage of their career, they have certain goals like making this year the best one ever for their business. But if someone is later in their career and they want to have more time to spend with their grandkids or to stop and smell the roses, we need to find a way to facilitate both,” Haase stated.
“As people move through the maturation curve of their business, everything that we are focused on — technology, marketing training, education, financial development, network development — all of those focus on different cohorts of agents within our organization irrespective of where they are, and we meet them there with great success. And that is what we are really paying attention to.”
However on the finish of the day, all of it comes again to United’s mission. And that, based on Haase, will proceed to stay on the forefront for the brokerage in 2025 and past.
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