Editor’s Notice: This text was first revealed on September 25, 2018.
New Delhi
CNN Enterprise
—
Tinder is permitting Indian girls to essentially management the dialog.
The relationship app introduced a brand new characteristic referred to as My Transfer on Tuesday that provides girls the choice to forestall males from initiating a dialog — even when they’ve “matched.”
The non-compulsory characteristic is presently solely accessible to girls utilizing Apple’s iOS working system in India, however it is going to quickly be prolonged to Android customers.
“From user feedback, we have understood that while some women would prefer to exclusively make the first move, many other women do not want to feel like they have to — so we are giving them the ability to choose,” Tinder govt Taru Kapoor informed CNN.
Kapoor mentioned that My Transfer is being examined in “select geographies” and will probably be made accessible in different nations within the coming months. She didn’t specify which markets will subsequent get the characteristic.
“Our aim is to continue to provide our users with a low-pressure environment where they feel in charge of the connections they make,” mentioned Kapoor.
Giving girls extra management over interactions on the app is especially related in India, the place crimes towards girls have grabbed headlines and prompted outrage.
Round 100 situations of sexual assault are reported to Indian police day by day, based on figures from the Nationwide Crime Data Bureau. The information present there have been 39,000 rapes in India in 2016 — a price of roughly one each 13.5 minutes.
Social media platforms have additionally come below intense scrutiny in latest months after greater than a dozen mob lynchings in India have been linked to hoax messages circulated on WhatsApp. The platform, owned by Fb (FB), has rolled out a number of options designed to forestall their unfold.