Jessi Healey dives into social media’s newest shifts, from Instagram’s hashtag replace and Meta’s fact-checker removing to the TikTok ban and rising platforms like Threads and Bluesky.
Whether or not it’s refining your online business mannequin, mastering new applied sciences, or discovering methods to capitalize on the following market surge, Inman Join New York will put together you to take daring steps ahead. The Subsequent Chapter is about to start. Be a part of it. Be a part of us and 1000’s of actual property leaders Jan. 22-24, 2025.
Social media platforms are all the time shifting, and savvy actual property brokers ought to monitor adjustments and adapt accordingly.
From the evolving position of hashtags to uncertainty round a TikTok ban, the panorama is something however static. New gamers like Bluesky are making waves, whereas acquainted ones resembling Fb are making updates that have an effect on entrepreneurs and customers alike.
Right here’s a fast dive into the traits shaping social media at the moment and what they imply for your online business.
Are hashtags lifeless?
In December, Instagram considerably modified hashtags, and a few individuals are prepared to present them up. Must you? Most likely not.
The change Instagram made impacts solely how customers comply with hashtags. Earlier than the shift, any Instagram person might comply with a particular hashtag, and content material with that hashtag would present up of their feed, however now it is not going to. Customers can nonetheless seek for a hashtag and see all content material utilizing that hashtag, so that they aren’t ineffective but.
Nonetheless, in case you have been spending a whole lot of time frightened a couple of hashtag technique, you possibly can in all probability reduce that out of your advertising to-do record. As a substitute, decide a number of sturdy hashtags individuals is perhaps trying to find associated to your key phrases, and persist with these. There is no such thing as a have to spend time doing further issues that aren’t as more likely to yield outcomes.
The place are we at with the TikTok ban?
As of now, the TikTok ban remains to be set to enter impact on Jan. 19, 2025. Whereas the Supreme Court docket has agreed to listen to arguments, it hasn’t paused the ban, leaving the platform’s future unsure.
Don’t overlook the ban might have an effect on different apps owned by TikTok’s mum or dad firm, Bytedance, which incorporates Lemon8 and the beloved video modifying app CapCut.
Fb fact-checks out
Mark Zuckerberg not too long ago introduced that Meta will now not use fact-checkers on its platforms, together with Fb, Instagram, Threads and WhatsApp. Citing considerations about bias, Meta plans to implement a program known as Neighborhood Notes much like the strategy X, previously Twitter, makes use of.
Reactions to this announcement have been blended, and it’s unclear how this shift will have an effect on person belief or visitors on Meta’s platforms. Time will inform if this transformation prompts vital shifts in person conduct or impacts entrepreneurs.
It’s a Bluesky forward
Bluesky, the up-and-coming social media platform, continues to develop, albeit at a slower tempo. A lot of its new customers are former Twitter fans (referred to as “Twitter quitters”), with some additionally migrating away from Meta platforms attributable to latest controversies, such because the fact-checker determination.
Whereas Bluesky remains to be in its early phases, its progress suggests it’s value keeping track of for future alternatives.
Threads person rely is rising
Threads, Meta’s X-like platform, not too long ago reached 300 million customers and exhibits no indicators of slowing down. Its constant progress signifies that Threads is right here to remain. In case your audience is probably going to make use of Threads — or already has — it is perhaps time to include the platform into your social media technique.
Takeaways for actual property brokers:
Don’t skip the hashtags, however set them and overlook them
At all times inform your followers the place to search out you outdoors of social media
Be looking out for group notes to switch fact-checkers on Meta platforms
Take into consideration testing Bluesky to remain forward of rising platforms
It is perhaps time to think about including Threads to your social media technique
Jessi Healey is a contract author and social media supervisor specializing in actual property. Discover her on Instagram, LinkedIn, Threads, or Bluesky.
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